Social Media Services
Social Media Platforms
There are many social media platforms out there and thankfully you do not have to be on all of them.
- A Google Business page is the most important first step in getting online. Even more important than a website for a storefront business. We can help you claim your free Google business page.
- Facebook business pages are helpful for many restaurants, contractors, non-profits and service providers. Read more here.
- I can help you get started on Twitter with a profile. Tweets need to be timely so they are best done by you the business owner or someone on staff. A Twitter feed on your website can show you are current and active and can lead to more followers.
- A YouTube channel can be a huge benefit if done well.
- LinkedIn remains important for people in business to connect with colleagues.
- Trip Advisor, Yelp, FourSquare and YP are useful for storefront businesses. You may have already been reviewed on these websites without realizing it.
- Instagram is great for any visual based business – cake pops, restaurant dishes, outdoor adventures or fashion. We can pop an Instagram feed into a web page to show the latest images.
- Snapchat is not a business platform at this time.
- Good reviews on Angie’s List are important for household contractors.
Third party review sites are important and carry more weight with the 2015 google algorithm changes. Potential customers can trust review sites because write-ups cannot be added or deleted by business owners.
If you share good feedback from customers on your own website that is wonderful. But satisfied client testimonials on Facebook, Yelp, Google, TripAdvisor and Angie’s List are worth much more.
- Facebook is the friendliest review platform. Reviewers tend to have already liked your page.
- Yelp is the most negative and most likely to think positive reviews were generated by the business owner, even when they were not.
When you claim you page on Trip Advisor, Yelp, FourSquare and YP, you can add descriptive content about your business and include your business hours. You will also receive notifications when customers review your business. If the review is positive or includes suggestions, thank the customer for their feedback. If the review is negative, then reply back to the customer and see if the issues can be resolved.
One of my clients received a one star review without any comments. The reviewer was not known by my client, who runs a business where each customer family is registered. We flagged the review and it was removed. Another client received a long complaint from a customer with many details. We talked about the customer and the research my client had done to fix the issue correctly. We then replied publicly with all these details. Online reviews matter. We take the time to monitor them for you and respond when needed.