Lee Slaninko is the proud owner of Sweet Somethings Desserts in Wilmington Delaware. I redid Lee’s website in 2013 and described it here. I have since been doing SEO work for Lee, particularly for their most popular baked goods. We have had good success using the SEO plugin from Yoast as a primary SEO plugin. We have since supplemented this with other plugins that show Google “micro data” for address and product details.
The main reason for Lee’s success is that he and his team create wonderful baked goods. The new website and follow-up SEO work have added to their success. I was thrilled when Lee recently shared that the new website was “one of the best business decisions he has ever made.” He has hired several new bakery staff members and has had to stop taking orders on several recent holidays. He is looking to thoughtfully grow his business while keeping the product quality up to his high standards.